Allianz led the Non-Life market in the broker channel in 2024

On a month-to-month basis, Allianz also maintained its dominance in the broker channel.

Allianz closed the year with market leadership, accumulating a 28,85% of emissions between January and December 2024.

Second place is for Real, which reached a 10,73% market share. It is followed by Mapfre, placing third with a 10,48%.

For its part, Generali was ranked fourth with a 10,19%, while West in fifth place with a 9,39% of total emissions. With these results, the top 5 concentrated approximately the 70% of the volume of emissions, consolidating its dominance in the sector.

Extending the analysis to the top 10, AXIS was placed in sixth position with a 6,9%, while Zurich y Generali ON recorded a 6,98% y 5,91% respectively. Finally, Pelayo y Fiatc They completed the ranking with a 2,77% or with a 2,22% market.

A relevant fact is that the insurance company that most came close to the volume of emissions of Allianz throughout the year was General, which in March narrowed the gap to about a 7%.

These data are part of the study of Prisma, which analyses both month by month and cumulatively throughout the year, the performance of each insurer and its evolution. The report focuses on the management of New Production (Non-Life), offering a detailed view of the competitive dynamics of the insurance sector.