ASISA Vida products are incorporated into ebroker's multi-rate calculator, which allows brokers to choose the most competitive offer for their clients.
ASISA Life incorporates its products into the Merlin multitarifier, one of the reference tools for brokers when choosing the most competitive offer for their clients. This integration is part of the collaboration agreement signed by both entities last year.
With the addition of ASISA Vida, one of the fastest-growing companies in the life insurance sector, there are now more than 50 products available on the Merlín multi-rate calculator, which continues with its strategy of having a wide range of insurers on the platform that insurance brokers work with on a daily basis.
There are currently 7 companies available for this line, with plans to add at least one more before the end of the year, in addition to the guarantee comparison already available since June, coinciding with the closure of the line in the old ebroker multi-rate calculator.
For Higinio Iglesias, CEO of ebroker:
“We see a great opportunity in the development of life insurance business for brokers, and that is why we have considered it strategic to have a wide range of this type of products and insurers in Merlín, which allows the broker to be highly efficient in obtaining prices and comparing guarantees and conditions. We are very pleased that ASISA Vida is joining Merlín and represents a new and attractive option for our community of brokers.”
For his part, Francisco Martínez Aguilar, general director of ASISA Vida, explains that:
“The incorporation of ebroker’s Merlín multi-rate system will allow ASISA Vida to strengthen its presence in the broker channel, which is essential to continue promoting our growth plans. ASISA Vida’s offering is very competitive and thanks to this agreement this channel will gain relevance and presence.”
In this sense, the agreement with ebroker is part of the development of ASISA Vida's strategy, which has growth as its main objective. To this end, the insurer is strengthening its commercial network and its agreements with brokers and has the most competitive life insurance risk on the market, according to the "Comparative study of life insurance risk premiums 2024" prepared by Inese and Global Actuarial.
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