Higinio Iglesias, CEO of the technology company ebroker, was invited by the Princess of Asturias Foundation in the framework of XIII Meeting of Exemplary Towns of Asturias,to the central act of the event in which the colloquium took place «Tradition, innovation and entrepreneurship. A commitment to the rural world».

The event brought together different entrepreneurs from the Asturian community, mayors and members of various public and private organizations and institutions with the aim of boosting entrepreneurship and development of the populations that make up the rural environment of the autonomous community.

Higinio Iglesias exposed the ebroker case, entrepreneurship based in the town of Pravia for more than two decades, a technology company oriented to the Spanish insurance sector that has also extended its activity to the international arena.

The CEO of ebroker especially highlighted his satisfaction with the formation of a human team: “We have been able to create a great team of people identified with a common project. Companies are people and your product is those who create and evolve it; There is no way to have a company that works if you don't have a team of people who are there contributing.” Regarding the question of why ebroker is located in a town like Pravia, he added: “There is nothing at all that can affect us because we are located in a rural environment. I don't see any drawbacks, only advantages.”.

Iglesias also reflected on the moment of change and disruption that society and companies are experiencing, something he attributed to a “change of era” And in this sense, he also referred to the uncertainty that looms over the future of rural areas: “I don't know what the rural world will be like in 10 years, but surely what we imagine today will most likely not be like that, talking about what employment is like, the development of the economy,... it will be very disruptive and big changes will occur..., as a businessman, what worries me especially is being in a few years' time attending to the needs of clients that will surely be different from the current ones. We cannot imagine the future, but we have to prepare for it to be different from what we know.”

The discussion moderated by Fernando Delgado Álvarez, secretary of the jury of the Award for the Exemplary Town of Asturias and official chronicler of the Boal council, also had the participation of Silvia Lechado, from KiwiNatur – ASP Fruit, Jhonatan González, from Pastelería Cabo Busto and Paz González, from Espacio textile rural. The Princess of Asturias Foundation is a private, non-profit institution, whose objectives are to contribute to the exaltation and promotion of all the scientific, cultural and humanistic values ​​that are universal heritage and to consolidate the existing links between the Principality of Asturias and the title traditionally held by the heirs of the Crown. from Spain. The Princess of Asturias Foundation It is the institution of the recognized international awards PRINCESS OF ASTURIAS AWARDS.