To mark the XIII Meeting of Exemplary Towns of Asturias, event organized by the Princess of Asturias Foundation, our CEO Higinio Iglesias participated in the colloquium “Tradition, innovation and entrepreneurship. A commitment to the rural world» along with Silvia Lechado, from KiwiNatur – ASP Fruit, Jhonatan González, from Pastelería Cabo Busto and Paz González, textile artisan. A debate moderated by Fernando Delgado, secretary of the jury of the Asturias Exemplary Award.

During his speech, in which he highlighted the foundation, 24 years ago, and evolution of ebroker Insurance Technologies In a small Asturian town, Higinio has highlighted the geographical location of the company and the human capital that makes it up: “We have been able to create an elite team, companies are people and your product is those who manufacture it, there is no way to have a company that works if you do not have a team of people who are there”, adding that “There is nothing at all that can affect us from being in a rural environment”

He has also offered his point of view on the future challenges that companies, both technological and non-technological, must take into account in small towns to continue being successful. “I don't know what the rural world will be like in 10 years, but surely what we imagine today will most likely not be like that, talking about what employment is like, the development of the economy,... it's going to change a lot. "What worries me especially is being in a few years' time meeting the needs of clients that will not be those of today."

More than twenty mayors and social organizations have witnessed the event held this year at the Moutas Palace in Pravia and which has had wide attendance and coverage by regional media.

La Princess of Asturias Foundation is a private, non-profit institution, whose objectives are to contribute to the exaltation and promotion of all the scientific, cultural and humanistic values ​​that are universal heritage and to consolidate the existing links between the Principality of Asturias and the title traditionally held by the heirs of the Crown. from Spain.

Below, we leave you a summary video with Higinio Iglesias' interventions at the event: