By Adrián Álvarez, Specialist in Marketing and Communication of ebroker.
Insurance brokers are a fundamental part of the insurance sector, independent professionals who, in addition to knowing their clients well, given their inherent essence of closeness and advice, are well acquainted with the different market players, the business options that exist and the latest opportunities. technological.
The speed of technology can be seen in all areas and sectors of the economy and the business world. In the insurance sector, the mediation channel is no stranger to these advances that allow reaching higher levels of efficiency and productivity through tools and strategies adapted to its activity.
Efficient and productive multitasking, agile access to information, data analysis and the adoption of more sales strategies taking advantage of the great distribution potential they have, represent the main strategic opportunities for insurance brokers.
Efficient and productive multitasking
Commercial productivity is one of the vital areas and one that insurance brokers value most in their business, which is why the important thing is to optimize it through multi-tariff environments that have agile and efficient processes and that facilitate the day-to-day running of the brokerage, accompanied by a powerful product offer that allows them to offer the best to their clients.
Almost the 95% of total production of the insurance brokers corresponds to the product lines of 1st and 3rd category cars, Home y LifeTherefore, the implementation of these products and business options of the main insurers in the market in multi-tariff systems is particularly relevant.
In a recent study of insurance brokers, the 80% of respondents believes that the trading strategy should focus more on having quality trading options, both for the broker and for the client, rather than quantity.
Quick access to useful information
El quality advice by the insurance broker to his client is key to maintaining high satisfaction rates when contracting or renewing insurance. That is why tools that allow quick access to useful information such as General Conditions databases or perform a high value comparison and level of detail of guarantees of insurance products, are ideal for offering the insured the best option that suits their needs, putting technology at the service of the objectivity, independence and business of the corridor
Business diversification
Brokers are beginning to value commercial strategies aligned with the growing business model that many companies from other sectors are implementing in order to be competitive. before the diversification of banking or telecommunications companies, which already offer different types of products and services, such as insurance, and which represent yet another competitor in the market.
In this sense, offer other current market options, such as energy products for customers' businesses or homes, is part of a viable and attractive strategy with a short, medium and long-term vision, due to the increase in this type of diversification in different sectors and that can also help to customer loyalty.
More than 34% of the insurance brokers surveyed have shown interest in the business diversification and the incorporation of non-insurance products to its commercial offer.
Data Analysis and Artificial Intelligence
La massive and intelligent data management It is not only fashionable, it is a competitive reality through the knowledge provided by the information we have. Managing all this information can be very complicated, slow and cumbersome if you don't have the right solutions, which is why brokers also have something clear: require simple environments that allow them to raise the level of data analysis of their brokerage providing advanced tools for the design and construction of indicators and dashboards in a totally autonomous way.
If, in addition, it is complemented with the latest advances and possibilities that the Artificial Intelligence offers, we can count on business intelligence focused on generating valuable information in an automated way to give that plus of knowledge to brokerage decision makers.
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